Most User Personas Suck. Here’s How to Fix Them
Anyone who’s worked with me knows: I’ve never been the biggest fan of creating personas. Not because personas are a bad idea per se, but because the way most teams create and apply them is broken.
ChatGPT is Not Your User
ChatGPT wasn’t trained on your customers. It doesn’t know your product. It doesn’t feel your market nuance. It doesn’t understand the little frictions or behaviors that define real user needs.
Design Review Meetings That Don't Suck
After years of trial and error (lots & lots of error), I’ve honed a basic formula for running design review meetings that keep participants focused on what matters which will result in actionable, helpful feedback. If you’re ready to run design review meetings that don’t suck, read on.
Design Early, Code Smarter: A Case for Shifting Software Team Priorities
The next time you’re tempted to form a product team, resist the reflex to immediately hire software engineers. Instead, set aside dedicated time for a discovery phase that reduces the risk of delivering a product no one wants.