How Sonos Stumbled: 2024’s Biggest UX Disaster
The Sonos app debacle is a masterclass in what not to do. For product teams, the takeaway is clear: UX is a strategic investment, not a luxury. Companies that fail to prioritize design risk not just their products, but their brand, trust, and financial stability.
Beyond Usability Testing: Building a UX Research Practice via a Learning Agenda
In our latest article, we dive into formative research methods like customer interviews, journey mapping, and concept validation—all guided by a Learning Agenda. These techniques can help design teams mature their practices, uncover unmet needs, and focus on delivering what matters most to users.