ChatGPT is Not Your User
ChatGPT wasn’t trained on your customers. It doesn’t know your product. It doesn’t feel your market nuance. It doesn’t understand the little frictions or behaviors that define real user needs.
Bridging the Gap: Why Developers and QA Teams Need Direct Access to Users
Sadly, the people developing the solution are often the furthest removed from users—the very people they’re building for… by design. Time for product teams to rethink how they balance productivity and empathy within Agile practices.
How Sonos Stumbled: 2024’s Biggest UX Disaster
The Sonos app debacle is a masterclass in what not to do. For product teams, the takeaway is clear: UX is a strategic investment, not a luxury. Companies that fail to prioritize design risk not just their products, but their brand, trust, and financial stability.
Beyond Usability Testing: Building a UX Research Practice via a Learning Agenda
In our latest article, we dive into formative research methods like customer interviews, journey mapping, and concept validation—all guided by a Learning Agenda. These techniques can help design teams mature their practices, uncover unmet needs, and focus on delivering what matters most to users.